Give your color a boost with Elseve Color-Vive Purple Shampoo 200 ml: its formula neutralizes unwanted yellow tones to reveal brighter blondes, highlights, or grey hair. It gently cleanses while helping to preserve color intensity, for visibly cleaner, softer, and shinier hair.
Use 1 to 2 times a week alternately with your usual routine, leaving it on for a few moments depending on the desired effect. Ideal for maintaining your color at home, it fits perfectly into your selection of shampoos for a professional result every day. Give in to the temptation and bring your shine back to life.











